Consumer Psychology and Behaviour Design

Are you a Maximiser or a Satisficer? Let’s find out!

Gary van Broekhoven

Published on: 17/02/2025

Are you a maximiser, seeking the perfect choice, or a satisficer, content with "good enough"? Discover how your decision-making style shapes your happiness, spending, and daily choices! #Psychology

Behaviour DesignConsumer Psychology

The origins of consumer psychology and behavioral design

Gary van Broekhoven

Published on: 06/11/2024

Consumer psychology unveils how our minds shape buying choices. From its 20th-century roots to digital evolution, this article explores its lasting impact on marketing and product design today.

Behaviour DesignConsumer Psychology